Zero Premium Toothpaste by Something Nice – Dentist Recommended Mint-Flavored Toothpaste with 10% Nano Hydroxyapatite, Fluoride-Free, SLS-Free, Enamel Repair for Adults & Kids Oral Care, Made in USA

Okay so I'm someone who spends way more on skincare than I probably should admit, so when I saw the price on this toothpaste I was like... really? But honestly, if I'm dropping $80 on a face serum, why not invest in my teeth too?As someone who's tried literally every "premium" toothpaste on the market (and has the dental bills to prove my oral health obsession), I was honestly skeptical about Zero. Another expensive toothpaste making big claims? Been there, done that.But wow, was I wrong.First off, the no-fluoride thing initially made me nervous – I mean, we've been told fluoride is essential our entire lives, right? But after doing my research on nano-hydroxyapatite (yes, I went down that rabbit hole), I was intrigued enough to give it a shot. The science actually makes sense, and at 10% concentration, it's not just marketing fluff.What sold me immediately was the taste – or rather, the lack of that horrible aftertaste. I can actually drink my morning coffee without it tasting like I'm drinking it through a sock. Game changer for someone who lives on espresso.The sensitivity reduction has been incredible. I used to wince drinking cold brew, and now I barely notice. My teeth also feel noticeably smoother and look brighter – not in an artificial way, but like they're actually healthier.The packaging is gorgeous (yes, I care about aesthetics in my bathroom), and knowing it's fully recyclable makes me feel better about the price point.Bottom line: if you're someone who values quality, science-backed products and can afford to invest in your health, this is worth every penny. My dental hygienist even commented on how clean my teeth looked at my last appointment.Finally, a toothpaste that lives up to the hype.

Finally a toothpaste that doesn’t give you a crappy aftertaste in your mouth. After brushing your teeth actually feel really clean. By far, one of my favorite toothpaste that I use. The only downfall is it is a bit pricey, but I feel it is worth it.

After using about a week, I have noticed no teeth sensitivity which I have with many other brands. Flavour is mild, sweet, slightly minty, leaving you feeling clean and refreshed without feeling like you just ate a bunch of altoids. My teeth feel clean. Pricey but it is the most accessible option I found for. 10% nanohydroxyapetite tooth paste. Most others on the market do not have 10% or do not use nano.

Solid toothpaste but Violet 2 needs to go. Don’t know why you need a chemical produced from petroleum or coal tar in your toothpaste?

Why did you pick this product vs others?:Great product, tastes good, left my teeth shiny and clean, works for sensitive teeth

Great taste! Hopefully will see results soon!

Great taste, teeth feel squeaky clean, zero sensativity!

Pros:-Xylitol kills bad bacteria...-no lingering after taste-nHa 10% works well at filling Tooth gaps-pretty color-Nice texture-whitens teeth well-fluoride and SLS free etcCons:-No probiotic to replenish good bacteria once xylitol kills good bacteria-xylitol acts like a anti-biotic for your mouth killing good and all bacteria indiscriminately-Too sweet (not sure why they added stevia is if uses xylitol for sweetness)-pricey ($35)-increased my tooth sensitivity quite a bit.Overall:Works well for what it is. Price is borderline too expensive and may keep others from trying it, but it does work better than other brands I've tried which hide their Hydroxyapatite content and molecular size info.