Ultra Concentrated Liquid Laundry Detergent Soap, 64 loads (32 oz), Long Lasting Scent, 90% Less Plastic, No Harsh Chemicals, Juniper Sandalwood, Defeats Stains & Odors, HE/Standard CompatibleCarbonfree CertifiedCompact by Design (Amazon-developed Certification)

The Juniper Sandalwood scent is clean and grounding—not overpowering or synthetic like some conventional detergents. It leaves clothes smelling fresh in a subtle, natural way that doesn’t compete with any personal scents like lotion or perfume.One of the best things about this detergent is that it’s eco-conscious: 90% less plastic packaging and no harsh chemicals. It’s gentle on both my skin and my clothes, which is great since I have sensitive skin and often react to heavy fragrances and dyes. It’s also effective in cold water, which is another win for sustainability.Overall, this detergent feels like a smart choice if you’re looking for something eco-friendly, skin-friendly, and highly effective with a refreshing scent that isn't too strong. I’ll definitely be repurchasing!

YET AGAIN ANOTHER UPDATE ::5/28/25::I have been nothing but impressed with this brand and product. This time I tried Juniper Sandalwood (normally not a fan of scent especially floral) and again it’s a nice shuttle scent after washing. If you stick your sniffer in the container you may not like it at all (I don’t) but then I wash and the clothes smell amazing. I recommend this product to family and friends. I use very little compared to the All free and clear I normally get. Price may seem steep but honestly you use less than the bigger bottles of different brands that are the same price. Try it and see. Oh also packaging was perfect no leaks no damage. It was definitely the workers on the one container I ordered. It wasn’t the company itself because it’s been great!::2/5/25:: another review but for the free & clear this time! Yes I ordered again but no scent because I did love the product and also wanted to see if it’s just me and my sensitive nose. Well… IT WAS ….. the lavender grew on me like I mentioned below but still wanted to give no scent a shot and I feel that you getA Fresh Take on Laundry – Clean Cult Ultra Concentrated Laundry Detergent free & clear is a WIN! Who knew doing laundry could actually be… fun? Okay, maybe not fun, but at least better for my family! This one is a thumbs up from me!First, a little goes a LONG way! seriously, just a small amount of this liquid gets the clothes fresh and clean. No overpowering scents, no weird residue, just pure, crisp, CLEAN and huge plus (for me) NO harsh chemicals. (While yes I LOVE the scent of some detergents and those booster beads etc, it’s just not worth the extra exposure to possibly more health consequences)Bonus points for the eco-friendly packaging! (Although due to the way the product was packaged in the box it arrived more than half empty and a mess on the inside & outside of the shipping box. But I’ve ordered twice & this wasn’t the case the first time. So it just happened to be whomever packaged the product this time around.) make sure packaging department does it the same way across the board so this way we aren’t hoping our cartons weren’t damaged in the shipping process because they didn’t pack it with enough packaging paper to prevent item from slamming around!If you’re looking for a gentle yet powerful detergent that does the job without the unnecessary extras, this one is a must-try. Say goodbye to artificial fragrances and hello to naturally fresh laundry. Definitely recommend!I included the pictures of the damaged carton and how it leaked all over the box so when I took a picture of it on the counter to show the carton, it was actually pretty much almost empty. There’s still a little bit leaking out of the bottom as you can see, there’s a little hole or cut that happened at some point, but also the bottom part had gotten so soaked that it just leaked straight out of the bottom as well so it was a hot mess. Amazon took care of it already, and I did have enough in there to do two loads of my laundry before having to throw it away because there is nothing left. so keep in mind It is possible to receive a damaged product like I said the first time around it was packaged really well no issues at all. The second time around, they only put one piece of packaging paper in there, so there was plenty of room for it to just slam around but again Amazon has always been really good at taking care of things and getting you a replacement a return or however it needs to be handled for you. They’ve always been good at doing that so I didn’t dock any points because that’s not a product issue that’s a shipping issue which is not the company’s fault when it comes to their product, but I did want to include it so this way other customers and potential buyers looking to purchase will keep in mind it could and could not happen. if it does try to keep in mind it will be taken care of for you. It’s very frustrating, but don’t be discouraged on the actual product.UPDATE FOR LAVENDER SCENTSo initially I used the product on three loads of laundry and figured that was enough to leave a fair review well, I WAS WRONG! While the smile does still bother me while measuring it out or if I smell it in the carton (again that is more of just a personal issue not so much the product) I legit have been using a measuring spoon to see how well this works for not heavily soiled clothing. Just normal everyday use from a toddler, a 3rd grader and a retail job and bedding. Oh and towels. It does a great job! And that lavender scent that bothers me so much is very faint and light and dare I say quite nice after it’s out of the dryer. It’s not overwhelming anymore. I notice this brand has an unscented versions so that might be something I will try next and let y’all know because for someone like me that truly does not like lavender scent this isn’t bad at all and I like it AFTER it’s been through the wash and dryer not before. So I changed my star rating because a little goes a long way and the smell is nice and faint after used properly.ORIGINAL:: So the product itself seemed to work fine now I didn’t try it out on heavily stained or dirty items. I washed my pillowcases and blankets so it did seem clean for me. The reason for just a three star rating is the smell. I’m already not a lavender person, I don’t dislike it, but I don’t have a strong liking of it like a lot of people do. With that being said this “wild lavender” smell is atrocious. I can’t even compare what it smells like but lavender is not it to be fair. It is very mild. It is not an overwhelming scent however it in no way reminds me of lavender, not real lavender anyways! so I don’t know if it can be that I’m sensitive to the scent of the other ingredients but due to the scent, this would be a hard pass for me in the future.

I recently tried out this new detergent and overall, I was quite impressed with its cleaning power. It tackled tough stains on my clothes with ease, leaving them looking fresh and spotless. However, I do have one caveat: the scent is quite strong. While I appreciate a pleasant fragrance in my laundry, this one is overwhelming at times. If you’re sensitive to strong scents, it might be worth considering a different option. But if you love a robust fragrance along with effective cleaning, this detergent is worth a try!

LOVE this stuff! It takes up so much less space in the laundry room, it washes well without being stuck in, and smells nice without being overpowering. It's also convenient to just pick it up and pour the right amount directly into the machine instead of using an additional, messy cup, or trying to aim and not spill with the big dispensers. Wait, is that just me? lol. We have a family of 5 plus pets, live with hard chlorinated water, do LOTS of laundry every day, and using just the 1TBSP for loads, it's lasted a good while and most importantly, done a great job! I want every product to be environmentally friendly and work like this- because I love being outdoors and, living in FL, have seen what happens to habitats with "safe" chemicals allowed to enter... Now to make them all more affordable for the average Jane and Joe... :)

As a Dad of three with sensitive noses and even more sensitive skin in the house, finding a detergent that actually works without all the harsh chemicals has always felt like a losing battle—until now. This ultra-concentrated liquid detergent has completely changed our laundry game.First of all, the wild lavender scent is heavenly—clean, calming, and not overpowering. It lingers just enough to make freshly folded clothes feel like a warm hug. What touches my heart most is knowing that this little 32 oz bottle is helping reduce plastic waste. It feels good to know I'm not just doing laundry—I'm doing something good for the earth my kids will grow up in.It may be small, but this bottle defeats the toughest stains from grass, spaghetti night, and who-knows-what from the sandbox. And it’s gentle enough for my toddler’s clothes and my husband's work shirts alike. No rashes, no harsh residue—just clean, fresh-smelling clothes and peace of mind.If you're looking for something eco-conscious, powerful, and family-friendly, this is it. It’s more than just detergent—it’s part of our home now