IT Cosmetics Superhero No-Tug Waterproof Eyeshadow Stick - Longwear Blendable Cream with Built-In Primer Suitable for Sensitive Eyes 0.05 oz

Purchased this to add a quick bit of color and shimmer to my aging eyelids. It’s a great product! Goes on smooth with no pulling, beautiful color, no creasing, and super easy to apply.

I've used many cream shadows and this is the best one by far! It goes on so smoothly, no pulling or clotting, making it very easy to apply. It has good pigmentation and staying power. Definitely recommend!

For someone who doesn’t like a lot of theatrics on her eyes, this is a perfect eye shadow. Subtle taupe color. Very matte. Glides on well. Doesn’t crease. Perfect for me.

I don't use eye-shadow compacts anymore. I'm totally sold on the sticks. This one is great. Great quality and color. Will buy again. Lasts all day.

This goes on well and stays on! Love the color!!

This eyeshadow glides on as advertised and never looks cakey. The color is perfect for my complexion.

This is really great eyeshadow, with no creasing all day. It applies so easily and looks great. I find it's much better than the stick eyeshadows I've tried from Bobbi Brown and Laura Mercier.The problem is the second color I ordered, Tough Tawny, is listed as matte, but has visible sparkles in it. Definitely not a matte finish. It's fine if you want some sheen, but I was looking for a matte color to go with the Bare shade. None of the other truly matte colors look good on me at all. I do wish they had a better color range, because it's a really good product.

Goes on and stays on. Skip less expensive eye shadow sticks. IT is the only eye shadow stick that I have found that works. Love it.