SchwarzkopfColor Ultime Hair Color Cream, 5.28 Cocoa Red (Packaging May Vary)

True to colors and great variety of colors I love the it makes my hair feel soft and not dry like the rest of the hair color.

Love this i use it once every other month and the color doesn't fade

Found on Amazon! I really really wanted to find this exact color, searched online in the stores near me, no one has it and I settled for the nearest color to this. I took it home and decided that it was the wrong shade of red for me. I wanted to color my hair immediately! So I returned that one and was glad to find out that Amazon had next day delivery for this item. Result is the quality of a salon color, it has a color boost, a conditioner that makes it healthy and shiny. The formula doesn't have the fumes like some haircolor does. I will order it again definitely.

I can only get this color on Amazon and only when it's available! That stinks because I ve been using this color in my hairs for years and with my color it fades so well! Looking good for months. So disappointed in can only get it every once in awhile! That's the only reason why I gave it 4 stars.

I was at a meeting, and I met a gal with this beautiful red hair, after talking a while I told her I loved her hair, great color. She told me about Schwarzkopf. Said she's been using for years. Well, I'd been bored with my 3 colors on my head. Gray(at the roots) brunette with blond highlights. for many years. Well I'm happy to say I'm now a red head, and even my son gave me a nice complement without asking. I love this color, Don't be afraid to try something different. It leaves your hair silky, smooth and soft. I feel sexy and 10 years younger. I'm a senior. Go for it girl!

Turned my roots red

Color is very nice

After going white in my 30's I have used Nice and easy 108, 109 and 110. For years. Recently they changed their scent and I can't stand it. So I tried this, I was expecting the worst. I was Amazed! No burning, itching or bubbling. The dye is thick, I used 3 boxes to cover my hair, but its 10 inches past my shoulders and thick. The dye reminded me of cake frosting, no drips, smooth and the twist top was much better than cutting off a tip. The smell during and after is mild. The Color is Amazing. Normally I am still having white non dyed hair, this covered and was Natural. It's also much more affordable. My hair feels nourished and moist, no dry brittle issues. My skin wasn't dyed, so no ring around my neck and face. No rash, because although I am going white, I am a ginger, and my skin usually is irritated. This didn't do that, my skin wasn't affected. So far, 5 stars all the way around. I will be buying this again.